They call this Easter Collection

Report from Moodie Report

“From February 2009, Nici will be presenting its first ever Easter collection. Besides plush bunnies, the collection also offers practical and fancy egg warmers, holders, cups, bags and cushions. As a marketing tool, the bunnies are also available as a present in funny cuddly eggs. “

The brown one looks like The Were Rabbit from Wallace & Gomit: The Curse of Were Rabbit. 

But so far I haven’t seen any of it at Malaysia yet.. 😦 I am going to get them both 35cm